Ayurvedic Beauty – Way to Natural Beauty Ingredients on rising

Stuck between endless to-do list, daily shuttle and day-to-day stress? Let’s choose the millennial solution- GO AYURVEDA.

Today’s world is driven by the obsession of good looks. Yes, the right diet can help one lose weight, stay fit, be healthy, but isn’t it about the right nutrition, not calories?

Studies shows that the average woman owns 40 different cosmetic products and spends about 55 minutes getting ready each day, while more than half of men say they use no product getting ready in the morning. As a result, women sacrifice time and resources that could otherwise be devoted to pursuing goals in education, a career, family, or hobbies. So, getting effective results becomes a necessity. Thanks to growing awareness and of course the social influencers that the term ‘Natural Beauty’ came into action.

When we talk about the world of beauty, going “green” with our beauty is a prominent way of diminishing exposure to such ingredients proven harmful for our skin, body and the environment. Artificial products use chemicals that with time can have detrimental effects. With such products comes foes in disguise- Sulphates, Parabens, Phthalates, Triclosan, Toluene etc. Thus, switching to organic and natural beauty products can not only reduce the damage factor but can also show remarkable results on your skin. Quality beauty products enhance ones overall appearance and personality.

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The art of Ayurvedic Beauty

Ayurveda is an historical method that packs the punch balancing the 3 ‘doshas’ or forces- vata (wind), pitta (fire) and kapha (earth and water). The three Doshas, Vata includes ingredients like Coconut Milk, apricot oil or ghee. Pitta comprises aloe vera, Witch Hazel Extract, or Bentonite Clay whereas the latter Kapha takes chickpea floe, mustard oil or cardamon.  

Ayurvedic skin care can consist of facials, herbal face masks, and natural formulations. Some of those treatments may also assist with the remedy for skin issues, like acne, eczema or rosacea. Some common and herbal ingredients include honey, turmeric, neem, tulsi, almond, coconut oil, avla, nuts, henna and lemon for skin and hair care products. As Ayurvedic treatments target every skin type differently, before engaging yourself with Ayurveda, it’s important to know about ingredients. Afterall, Ayurveda is all about balancing life that’s suits you! So choose your best bit wisely.

Awareness among consumers regarding natural ingredients has served a wakeup call to all the brands to shift their norms from synthetic to organic. Cynical prospects of latest research prove natural ingredients to be a game changer in the coming years. Because every new ingredient provides an opportunity for further ingredient innovation, Ayurvedic beauty is providing natural innards a way to rise. Although Ayurvedic beauty is still a relatively small market, innovations are accelerating, creating more compelling products- thus the rise of demand and supply. Few homegrown ayurvedic beauty brands such as Kama Ayurveda, Just Herbs, Ohria Ayurveda, Biotique Royal and Soultree has too paved way for country’s ‘vocal for local’ movement.

The mainstream beauty industry probably will go green and organic as a range of customers are rejecting chemical-crammed cosmetics for pricey, plant-primarily based substitute. It’s a prospering sector which many assumes should extrude the beauty market for good. 

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